Unlock the Power of Persuasive Storytelling

Welcome to "The Art of Rhetoric & Storytelling" - a transformative course that will revolutionize your approach to crafting compelling narratives across various media. 

Master the Tools of Persuasion

In this immersive class, you'll delve deep into the world of rhetoric and persuasion, learning to wield these powerful tools across film, plays, podcasts, and books. You'll discover how to:

  • Identify your target audience with precision
  • Define the specific change you want to inspire
  • Analyze audience emotional and logical hierarchies
  • Understand and address audience fears & obstacles

Craft Stories That Change Minds, Hearts & Behavoir

Armed with these insights, you'll develop the skills to create long-form stories that can persuade even the most stubborn minds. 

Our goal is to help you craft narratives that not only entertain but also drive meaningful change in the world.

Course Highlights

Comprehensive Analysis
Learn to break down successful stories across various media, understanding the rhetorical techniques that make them effective.

Practical Application
Apply your newfound knowledge to your own creative projects, receiving guidance and feedback throughout the process.

Final Project: Change the World
The course culminates in a pitch presentation where you'll showcase your story concept to the class. You'll receive valuable feedback, helping you refine your plan to create a narrative that can truly impact the world.

Join Us and Transform Your Storytelling

Whether you're an aspiring filmmaker, playwright, podcaster, or author, this course will equip you with the tools to create stories that resonate, persuade, and inspire change. Don't just tell stories - craft narratives that have the power to shape minds and transform society.
“One child, one teacher, one book, one pen can change the world." - Malala Yousafzai

"I think 'Will & Grace' probably did more to educate the American public than almost anything anybody has ever done so far."   President Joe Biden. 




​"I was amazed not only at the number of tools I learned but the psychology behind them. I've read every book on screenwriting and felt overwhelmed with what I was 'supposed' to do on the page. I was tired of following someone else's path; it felt forced. This class gave me tools I could actually use on all my scripts. Jess helped me understand the psychology of how a reader reads a script vs how an audience watches TV and unconsciously what brings an audience back to a show. This has changed my career."
- Susan G, TV Writer
Rhetoric is defined as the art of persuasion, encompassing the study and practice of effective communication through spoken, written, and visual language. It originated in ancient Greece and has evolved into a critical discipline within the humanities.

Key Aspects of Rhetoric:
  1. Art of Persuasion: Rhetoric involves techniques that speakers or writers use to inform, persuade, and motivate their audiences. 
  2. Forms of Communication: Rhetoric applies to various forms of media, including speeches, literature, film, and visual arts. It investigates how language can organize social groups, construct identities, and produce change .
  3. Practical Application: Understanding rhetoric enhances one's ability to communicate effectively, whether in writing or speaking, and is essential for engaging with audiences critically and persuasively .​

Rhetoric & Storytelling

$375.00
Register
CLASS DATES
Jan 25th - Feb 22nd 2025 (skips Feb 8th)

TIME
1:30pm - 3pm ET, Saturdays
​
DURATION
4 sessions over 5 weeks

LOCATION
Online via Zoom

"Jess's classes and meditations have gotten me through some very severe blocks. These are professional-grade tools that short circuit the fear, imposter syndrome, and perfectionism that stands in the way of you doing your best work. I rely on them regularly!"
​- Carly Wray (Writer/Producer, Mad Men, Westworld)
"Jess' unique ability to adjust her approach based on where the writer is in their journey shows her dedication to actually helping us move forward. This class was the first time I ever really felt safe to share. The way Jess handles giving feedback is like therapy for a writer’s soul."
"Jess's classes and meditations have gotten me through some very severe blocks. These are professional-grade tools that short circuit the fear, imposter syndrome, and perfectionism that stands in the way of you doing your best work. I rely on them regularly!"
- Ellie Waitt, Writer
​- Carly Wray (Writer/Producer, Mad Men, Westworld)
"I was amazed not only at the number of tools I learned but the psychology behind them. I've read every book on screenwriting and felt overwhelmed with what I was 'supposed' to do on the page. I was tired of following someone else's path; it felt forced. This class gave me tools I could actually use on all my scripts. Jess helped me understand the psychology of how a reader reads a script vs how an audience watches TV and unconsciously what brings an audience back to a show. This has changed my career."

- SUSAN, TV WRITER